PALFINGER Magazine 2026

Reach Higher

Our world is becoming increasingly fast, more complex, and more fragmented: But when nothing is certain anymore, anything is possible. Learn how we are taking our success into our own hands – by implementing our Strategy 2030+.

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Everything is changing.

Our world is becoming faster and faster, more complex and more fragmented. The challenges but also the opportunities that come with this are increasing significantly. Change can be used productively and with foresight, if we are prepared not only to see the opportunities but also to seize them consciously. 

To place PALFINGER in the best possible position for the future, we have rethought and redefined our strategy – in such a way that we have not only revised our focus, but have also positioned our brand even better and developed our culture. Because when the world changes, it is not enough to make little adjustments here and there.

What this looks like in practice and how we are implementing it to fulfill our promise of Lifetime Excellence to our customers and partners is described by specific projects.

 

Together we can shape the future. We just have to do it.

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Table of Contents

1 - Editorial

  

4 - Going Higher

A series of photos about collaboration, clear objectives, and striving to be better.

12 - Buckle Up!

A journey through the BANI world — unpredictable, yet full of opportunities.

18 - The Strategy For Growth In Volatile Times

An interview with the PALFINGER Executive Board about the new strategy, new goals, and lasting principles.

26 - Luck Is Not A Strategy

Personalities on foresight, strategy, and success. A collection of quotes.

28 - The Appeal Of Uncertainty

People who want to successfully shape the future must dive into it. So say Lasse Jonasson from Copenhagen Institute for Futures Studies and NATO-Futurologist Florence Gaub.

32 - Without Culture, …

Entrepreneur and strategist Alexander Osterwalder on the success factor that is underrated in companies.

34 - Being Better Starts in the Details

How knowledge, competence and skills enable Lifetime Excellence in all conditions. Including the toughest.

40 - Service, Redefined

North America is a market of extremes, and PALFINGER is there with its service partners. Join us on a road trip.

46 - Chain of Excellence

Comic book artist Lukas Kummer sketches the PALFINGER supply chain of tomorrow.

52 - About Give and Take

Bestselling author Adam Grant advocates for generosity.

54 - What Motivates Us

Sources of motivation. A search for clues in biology and psychology, the Antarctic and space.

60 - Clarity in the Chaos

The PALFINGER strategy, brand and culture at a glance.