Editorial
Dear Readers,
Everything is changing. Our world is becoming faster and faster, more complex and more fragmented.
*BANI has replaced VUCA to describe the current environment. The challenges and opportunities that come with this are increasing significantly. In the previous issue “The Beauty of Transformation”, we had a look at the chances of transformation. This issue focuses on how change can be used productively and with foresight, even in times of BANI. By all of us and in a wide variety of fields. Both in society and business as well as on a personal level. To do this, we must be prepared not only to identify the opportunities, but also to seize them consciously.
It is essential that we do not let ourselves be paralyzed by the rapid and dense succession of challenges. Instead, we must use them as an opportunity to question approaches, processes, and habits. And in doing so, we need to shape our own future visions. To see what is possible for us. And what knowledge, technology, and courage we need to get there.
In this issue, international experts talk about how this can work in practice. What they all share is the belief that change primarily offers opportunities. Great opportunities.
And we see them too. To leverage them proactively and place PALFINGER in the best possible position for the future, we have rethought and redefined our strategy – in such a way that we have not only revised our focus, but have also positioned our brand even better and developed our culture. Because when the world changes, it is not enough to make little adjustments here and there.
Our 18 strategic programs ensure that we achieve our goals. Five of them are central. They form our basis for becoming even more resilient and increasing our value. For strengthening our position on the global market. That is why this magazine is all about “Reach Higher” — because this is the name of our Strategy 2030+.
What this looks like in practice and how we are implementing it to fulfill our promise of Lifetime Excellence to our customers and partners is also described in this issue using specific projects.
Together we can shape the future. We just have to do it.
Enjoy reading!
ANDREAS KLAUSER,
CEO of PALFINGER
BANI
BRITTLE
Systems that were always stable and strong, or at least appeared that way, are weak on the inside. They can break under pressure. Technical structures as well as social and economic organizations and systems. Decades of certainty are being eroded.
ANXIOUS
Feeling uncertain and overwhelmed, afraid of making the wrong decision. That causes stress, fear, paralysis. People and organizations are slow to react, if at all, to change.
NON-LINEAR
Change happens chaotically; cause and effect are decoupled. Even small actions can trigger big, unpredictable reactions. This makes planning difficult and forecasts uncertain.
INCOMPREHENSIBLE
The world has become so complex that many events and decisions are no longer clear. Easy answers are hard to come by. Even obtaining more information doesn’t necessarily lead to better understanding.