SANYPALFINGER 2022 Annual Dealer Conference


With the theme of "Harnessing Change for Long Term Success, Staying Agile for the Next Phase of Growth", the annual dealer conference was successfully held in Sanya, Hainan.


The 4-day conference held from 22-25 December, brought more than 30 dealers across the country and about 100 dealership owners and sales representatives together. The conference warmly welcomed the partners with messages from various members of the senior management team, kicked off by SVP Global Sales & Service, Mr Gerhard Sturm. Other speakers included SVP Sales and Service APAC, Mr. Santhosh Rao and Deputy GM of SPV, Mr. Loh Zhi Kai who expressed their congratulations on our 2021 performance, and New Year wishes to the partners through videos and livestreaming.


2021 has been a bumpy year, after five consecutive years of rapid growth, the construction machinery industry has been affected by the decline in market demand since May 2021. With the increase in energy and raw material costs, the short supply of some components, and the frequent occurrence of small covid clusters across China, the sales of construction machinery such as truck-mounted cranes and excavators in 2021 have declined for seven consecutive months, and the industry has entered a downward cycle.


However, SANYPALFINGER's business has made good progress despite the various difficulties in 2021. With the joint effort of all SANYPALFINGER colleagues and all dealer partners, nearly 4,000 units of our cranes have been sold, an increase of 22.7% over 2020, with a stable position of being the number two in China. The dealer conference also commended 38 outstanding dealers and service partners. Hubei Shenbai, Hubei Anyounuo, and Chongqing Rongcai, as the main agents, have achieved an impressive annual sales volume of over 500 units in 2021.


We look forward to even better prospects in 2022, SANYPALFINGER will usher in developments in a big leap forward; we have set targets to sell 5,000 truck-mounted cranes and increase our manufacturing capacity to 5,000 cranes.