PALFINGER Announces New Vice President Sales & Service NAM Region

Ismael Daneluz has joined PALFINGER’s North America Region in the executive capacity of VP of Sales and Service.  Ismael will be responsible for developing strategic sales plans based on the company’s goals to promote sales growth and customer satisfaction for the organization and target specific market segments and geographic locations.  Ismael is currently Vice President of Sales and Service for PALFINGER in Latin America. He will continue to be a member of the Latin American Leadership Team in a dual role.

Ismael has a degree in Business Administration, specializing in Marketing and Strategy, and holds an Executive Masters in Corporate Finance and Law from ESADE Business & Law School.  He brings over 17 years of management experience working in Europe and Latin America in many roles, including Sales & Business Development, Corporate Strategy, Project Management, Finance and Purchasing at PALFINGER locations in Brazil, Austria and Spain.

In 2018, Ismael became the Managing Director of Tim Hortons™ Iberia. He rejoined the PALFINGER Group a few years later, where he drove significant growth in the region with the LATAM Regional Management Team with record sales and EBIT performance.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a strong network within PALFINGER.  He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American Region, together with the Regional Management Team and strongly supported by our Global PALFINGER Organization structure,” said Gerhard Sturm, Sr. VP Global Sales & Service.