Addition of Experienced Leader Strengthens North America Region

PALFINGER Announces New Vice President Sales & Service NAM Region



Ismael Daneluz has joined PALFINGER’s North America Region in the executive capacity of VP of Sales and Service.  Ismael will be responsible for developing strategic sales plans based on the company’s goals to promote sales growth and customer satisfaction for the organization and target specific market segments and geographic locations.  Ismael is currently Vice President of Sales and Service for PALFINGER in Latin America. He will continue to be a member of the Latin American Leadership Team in a dual role.

Ismael has a degree in Business Administration, specializing in Marketing and Strategy, and holds an Executive Masters in Corporate Finance and Law from ESADE Business & Law School.  He brings over 17 years of management experience working in Europe and Latin America in many roles, including Sales & Business Development, Corporate Strategy, Project Management, Finance and Purchasing at PALFINGER locations in Brazil, Austria and Spain.

In 2018, Ismael became the Managing Director of Tim Hortons™ Iberia. He rejoined the PALFINGER Group a few years later, where he drove significant growth in the region with the LATAM Regional Management Team with record sales and EBIT performance.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a strong network within PALFINGER.  He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American Region, together with the Regional Management Team and strongly supported by our Global PALFINGER Organization structure,” said Gerhard Sturm, Sr. VP Global Sales & Service.





PALFINGER is an international technology and mechanical engineering company and the world's leading producer and provider of innovative crane and lifting solutions. With over 12,700 employees (without contingent workers), 30 manufacturing sites and a worldwide sales and service network of around 5,000 service points, PALFINGER creates added value from the challenges of its customers. In 2023, PALFINGER achieved a record revenue of EUR 2.45 billion.

Since 1989, PALFINGER serves its customers in North America with a comprehensive product portfolio perfectly measured to the region’s needs and standards. With a broad sales and service network, a mobile service fleet of over 100 vehicles, four manufacturing and assembly sites, and 15 locations that offer custom-built solutions, PALFINGER guarantees its customers the best support close at hand in the region. With its new headquarters in Schaumburg, IL, PALFINGER is underlining its aim of becoming North America's leading supplier in all product lines by 2027.



For further information, please contact:

Lulette Gehron
Manager, Marketing Communications & PR

PALFINGER North America Region
M +224 363 4568 |