Addition of Experienced Leader Strengthens North America Region

PALFINGER Announces New Vice President Sales & Service NAM Region



Ismael Daneluz has joined PALFINGER’s North America Region in the executive capacity of VP of Sales and Service.  Ismael will be responsible for developing strategic sales plans based on the company’s goals to promote sales growth and customer satisfaction for the organization and target specific market segments and geographic locations.  Ismael is currently Vice President of Sales and Service for PALFINGER in Latin America. He will continue to be a member of the Latin American Leadership Team in a dual role.

Ismael has a degree in Business Administration, specializing in Marketing and Strategy, and holds an Executive Masters in Corporate Finance and Law from ESADE Business & Law School.  He brings over 17 years of management experience working in Europe and Latin America in many roles, including Sales & Business Development, Corporate Strategy, Project Management, Finance and Purchasing at PALFINGER locations in Brazil, Austria and Spain.

In 2018, Ismael became the Managing Director of Tim Hortons™ Iberia. He rejoined the PALFINGER Group a few years later, where he drove significant growth in the region with the LATAM Regional Management Team with record sales and EBIT performance.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a strong network within PALFINGER.  He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American Region, together with the Regional Management Team and strongly supported by our Global PALFINGER Organization structure,” said Gerhard Sturm, Sr. VP Global Sales & Service.





In North America since 1989, our established product portfolio qualifies PALFINGER as a complete truck-equipment solution provider. Industry sectors rely on PALFINGER-built knuckle boom cranes, bucket trucks/aerial lifts, liftgates, truck-mounted forklifts, EPSILON timber & refuse loaders, service truck solutions and container handling solutions.


The main guiding principle of PALFINGER is to make our customers more successful with the help of our advanced machines, market experience, technical skills, committed employees and our passion for innovation. Always close to the customer, more than 800 sales and service partners are conveniently located across North America to provide PALFINGER users with the support and dedication that they deserve.



For further information, please contact:

Kristi Kraneyk
Marketing Director

PALFINGER North America Region
M +905 374 3363 |