Senior Specialist Digital Platforms (f/m/d)


PALFINGER stands for the most innovative, reliable and economical lifting solutions that are used in commercial vehicles, rail vehicles, bridge inspection devices and in the maritime sector. To strengthen our team, we are looking for a Senior Specialist Digital Platforms (f/m/d). PALFINGER AG, a stock listed ATX Prime and ATX Global Players company, is the industry leader with global footprint in cranes and lifting solutions, enabling partners and customers to overcome their challenges within various industries. Our solutions are utilized in commercial vehicles, railroad, bridge inspection and in the maritime sector. Also, we constantly explore future opportunities and are proud to have disruptive commercial solutions already on the market. 

To reach our ambitious Vision 2030, PALFINGER AG is in transformation to become a solution provider with a strong technological backbone. And to reach our objectives we are investing into our Corporate Marketing team in our HQ in Salzburg, Austria, for an internationally experienced and talented employee for the role of Senior Specialist Digital Platforms & Infrastructure.

In this versatile marketing role, you will apply your expertise to realize global web projects in collaboration with internal and external stakeholders. In this role you can expect to shape the department and leave your marks.

Your Tasks

  • Be the owner of the digital marketing ecosystem
  • Realize international web projects while balancing local and global requirements
  • Maintain websites via CMS and PIM, together with our digital agency partners
  • Offer 1st Level Support and Trainings for worldwide CMS and PIM Key-Users
  • Take care of user and domain management
  • Use web and tracking tools to analyze the overall performance of the websites as well as audit and enhance SEO performance
  • Collaborate with regional marketers, sales, product management and other corporate functions as well as external agencies in further developing the PALFINGER digital platforms
  • Take care of the digital ecosystem following quality, security, and legal standards
  • Manage expenditures on programming and infrastructure to fit the budget
  • Identify trends and monitor benchmarks to pick up new ideas and adapt them to the business

Your Qualification

  • Bachelor’s or master’s degree in marketing, information systems science or a related field
  • 5-6 years of experience in digital marketing, preferred within B2B industry
  • Experience with CMS and/or PIM
  • Expertise in web tools like Analytics, Tag Manager, Search Console etc.
  • SEO Know How
  • Project Management Skills
  • Team and solution oriented as well as self-efficient working style
  • Collaboration competence with international colleagues from diverse backgrounds
  • Fluent in English in writing and speaking, additional languages are a plus

We offer

  • Good-life-balance thanks to flexible working hours and freedom to organize your work
  • Performance-related compensation and attractive incentive schemes
  • Career planning and development opportunities 
  • Ongoing professional development
  • Voluntary fringe benefits provided by our company health management scheme PALfit 


Minimum gross salary according to Austrian metal industry collective agreement is EUR 49.596,40 . We are willing to overpay according to training and qualification. 


We are looking forward to your informative application!


Veronika Schmoller

HR Business Partner
Lamprechtshausener Bundesstraße 8 | 5101 Bergheim | Austria


Lamprechtshausener Bundesstr. 8 , 5101 Bergheim
Palfinger Bergheim

Job Benefits

  • Learning Opportunities
  • Barrier Liberty
  • Company Doctor
  • Food Allowances
  • Company mobile phone (function related)
  • Fitness Programs
  • Flexible Working Hours
  • Health Measures
  • Good transport connection
  • Mobile working (function related)
  • Canteen
  • Employee discounts
  • Parking facilities
  • Car Sharing Initiative
  • Job Ticket