On February 15th, Palfinger North America began a month long photo contest on one of the most active social media platforms—Facebook. To boost engagement and overall product hype, Facebook fans were encouraged to post ‘on-the-job’ photos of PALFINGER products to be entered into a contest. The prize? A goodie bag filled with various PALFINGER branded merchandise! As part of our digital marketing strategy, we believe in taking the time to understand our customers wants and needs. This contest put an emphasis on interacting with our fans in North America and give them the recognition they deserve. When our fans spend most of their time with our equipment, it becomes part of their lifestyle—our goal was to capture this through their photos. In the end, it’s more than a photo contest—it was also about bringing people in the industry together to establish a sense of community and interact with each other.
The marketing team was very impressed with the photos that were submitted. Their passion for the equipment, that allows them to do their job every day, was evident. Richard K. was the ultimate winner displaying his beautiful PW 50001-SH crane. Congratulations, Richard! And a big THANK YOU to everyone who participated!
We are excited to promote more contests like this in the future and will continue to motivate our fans to participate on social media!
ABOUT THE PALFINGER NORTH AMERICA REGION
Worldwide, PALFINGER is the technology leader, standing for the most innovative, reliable and efficient lifting, loading and handling solutions for use on commercial vehicles. In North America since 1989, our established product portfolio qualifies PALFINGER as a complete truck-equipment solution provider. Industry sectors rely on PALFINGER-built knuckle boom cranes, ETI aerial lifts, liftgates, truck mounted forklifts, EPSILON timber & refuse loaders, service truck solutions and container handling solutions.
The main guiding principal of PALFINGER is to make our customers more successful with the help of our advanced machines, market experience, technical skills, committed employees and our passion for innovation. Always close to the customer, more than 800 sales and service centers are conveniently located across North America to provide PALFINGER users with the support and dedication that they deserve.
Marketing Lead - Region North America
PALFINGER NORTH AMERICA
7942 Dorchester Road | PO Box 846
Niagara Falls, ON | L2E 6V6 | Canada
T +1-905 374 3363 –279
TF +1-800 567 1554 –279
F +905 374 1203