Specialist Digital Marketing (f/m/d)


PALFINGER stands for the most innovative, reliable and economical lifting solutions that are used in commercial vehicles, rail vehicles, bridge inspection devices and in the maritime sector. To strengthen our team, we are looking for a Specialist Digital Marketing I Focus Performance Marketing (f/m/d).

PALFINGER AG, a stock listed ATX Prime and ATX Global Players company, is the industry leader with global footprint in cranes and lifting solutions, enabling partners and customers to overcome their challenges within various industries. Our solutions are utilized in commercial vehicles, railroad, bridge inspection and in the maritime sector. Also, we constantly explore future opportunities and are proud to have disruptive commercial solutions already on the market.

To reach our ambitious Vision 2030, PALFINGER AG is in transformation to become a solution provider with a strong technological backbone. And to reach our objectives we are investing into our Corporate Marketing team in our HQ in Salzburg, Austria, for an internationally experienced and talented employee for the role of Specialist Digital Marketing with a strong focus on Performance Marketing.

In this versatile marketing role, you will apply your expertise to implement the digital marketing strategy together with the regional marketing teams around the globe and the Marketing Business Partnering team, so that PALFINGER has a global digital marketing approach, balanced with local digital marketing needs. Those activities will ultimately drive brand representation and preference, and ensure reaching PALFINGER’S revenue targets. In this role you can expect to shape the department and leave your marks.

Your Tasks

  • Implement the digital marketing strategy in close collaboration with Marketing Business Partnering and Regional Marketing, and by analyzing various sources of data & information
  • Be the contact point for internal and external stakeholders to realize global digital marketing projects
  • Measure and report performance of all digital marketing campaigns and overall channel performance and assess against goals (ROI and KPIs) and keep track of the budgets
  • Share learnings from testing, find new opportunities to grow and ensure a data led approach to all activity, creating a clear test & learn strategy
  • Guide and support regional marketing teams across the globe

Your Qualification

  • Bachelor’s or master’s degree in digital marketing or a related field
  • Professional experience in digital marketing and extensive knowledge of performance marketing
  • Experienced in developing digital marketing campaigns and ensuring outstanding implementation
  • Familiar with running campaigns on ad platforms such as Google, LinkedIn and Facebook
  • Deep knowledge in data analytics and the ability to deduce actionable insights (automation experience, creating dashboards…) and understanding of marketplaces
  • Excellent presentation and communication skills
  • SEO/ASO experience is advantageous
  • Fluent in English, additional major languages a plus
  • International profile and work experience are considered a strong plus for our global marketing activities
  • Open-minded, eager to grow and learn, having fun in the daily work

We offer

  • The perspectives of a global player with a strong resource base to realize our strategic ambitions
  • Career planning and development opportunities 
  • Management development programs
  • Performance-related compensation and attractive incentive schemes
  • Personal and professional development
  • A global audience of colleagues, customers and markets
  • Flexible working hours, freedom to organize your work and possibility to work from home-office
  • Voluntary fringe benefits provided by our company health management scheme PALfit 


We indicate a Minimum gross salary according to Austrian metal industry collective agreement is EUR 43.314,74. We are willing to overpay according to training and qualification to match the needed talent caliber for this demanding role.

We are looking forward to receiving applications from outstanding candidates!  


Veronika Schmoller

HR Business Partner
Lamprechtshausener Bundesstraße 8 | 5101 Bergheim | Austria


Lamprechtshausener Bundesstr. 8 , 5101 Bergheim
Palfinger Bergheim

Job Benefits

  • Learning Opportunities
  • Barrier Liberty
  • Company Doctor
  • Food Allowances
  • Company mobile phone (function related)
  • Fitness Programs
  • Flexible Working Hours
  • Health Measures
  • Good transport connection
  • Mobile working (function related)
  • Canteen
  • Employee discounts
  • Parking facilities
  • Car Sharing Initiative
  • Job Ticket