Senior Specialist Digital Marketing (f/m/d)


PALFINGER stands for the most innovative, reliable and economical lifting solutions that are used in commercial vehicles, rail vehicles, bridge inspection devices and in the maritime sector. To strengthen our team, we are looking for a Senior Specialist Digital Marketing (f/m/d).

PALFINGER AG, a stock listed ATX Prime and ATX Global Players company, is the industry leader with global footprint in cranes and lifting solutions, enabling partners and customers to overcome their challenges within various industries. Our solutions are utilized in commercial vehicles, railroad, bridge inspection and in the maritime sector. Also, we constantly explore future opportunities and are proud to have disruptive commercial solutions already on the market.

To reach our ambitious Vision 2030, PALFINGER AG is in transformation to become a solution provider with a strong technological backbone. And to reach our objectives we are investing into our Corporate Marketing team in our HQ in Salzburg, Austria, for an internationally experienced and talented employee for the role of Senior Specialist Digital Marketing.

In this versatile marketing role, you will apply your expertise to realize global digital marketing projects and campaigns in collaboration with internal and external stakeholders. Those activities will ultimately drive brand representation and preference, and ensure reaSching PALFINGER’S revenue targets. In this role you can expect to shape the department and leave your marks.

Your Tasks

  • Develop a deep understanding of our target audience by identifying actionable insights to inform product requirements and go-to-market strategies (e.g. consumer research, segmentation analysis, competitor and market-wide analysis)
  • Implement the go-to-market strategy in the digital landscape
  • Be the contact point for internal and external stakeholders to realize global digital marketing projects
  • Develop and execute digital marketing campaigns across multiple channels (website, email, influencers, community, affiliate marketing etc.)
  • Manage content development and design to achieve both visibility and engagement using persona targeting and cross-marketing efforts
  • Together with the content creation team, create content plans for, manage and maintain social media channels as well as produce relevant and engaging content that can appeal to the target audiences
  • Governance and support of regional marketing teams in their digital marketing activities
  • Creative and operational point of contact between the digital and content department
  • Define, manage, and monitor marketing budget and forecasts
  • Keep up to date with the latest trends in the digital field

Your Qualification

  • Bachelor’s or master’s degree in digital marketing or a related field
  • Professional track-record in marketing with a focus on performance marketing
  • Agency experience considered a strong plus
  • Proven experience in developing digital marketing campaigns
  • Familiar with running campaigns on ad platforms such as Google, LinkedIn and Facebook
  • Strong project management skills, ability to run several projects in parallel
  • Solid written and verbal communication skills in at least English, additional major languages a plus
  • International profile and work experience are considered a strong plus for our global marketing activities
  • Open-minded, eager to grow and learn, having fun in the daily work

We offer

  • The perspectives of a global player with a strong resource base to realize our strategic ambitions
  • Career planning and development opportunities
  • Management development programs
  • Performance-related compensation and attractive incentive schemes
  • Personal and professional development
  • A global audience of colleagues, customers and markets
  • Flexible working hours, freedom to organize your work and possibility to work from home-office
  • Voluntary fringe benefits provided by our company health management scheme PALfit


We indicate a Minimum gross salary according to Austrian metal industry collective agreement is EUR 49.596,40. We are willing to overpay according to training and qualification to match the needed talent caliber for this demanding role.

We are looking forward to receiving applications from outstanding candidates!  


Veronika Schmoller

HR Business Partner
Lamprechtshausener Bundesstraße 8 | 5101 Bergheim | Austria


Lamprechtshausener Bundesstr. 8 , 5101 Bergheim
Palfinger Bergheim

Job Benefits

  • Learning Opportunities
  • Barrier Liberty
  • Company Doctor
  • Food Allowances
  • Company mobile phone (function related)
  • Fitness Programs
  • Flexible Working Hours
  • Health Measures
  • Good transport connection
  • Mobile working (function related)
  • Canteen
  • Employee discounts
  • Parking facilities
  • Car Sharing Initiative
  • Job Ticket