Gene Ayres Named Executive Vice President

Gene Ayres

With great enthusiasm, Gene Ayres  has been named Executive Vice President of Sales and Marketing for PALFINGER Liftgates, effective May 27, 2014.


Formerly, Gene has spent 36 years at Morgan Corporation and has held the position VP of Sales and Marketing for the last 8 years, while also responsible for technical sales and new product development.  Gene has developed a very strong career and gained valuable experience in all aspects of the transportation chain that is advantageous to both his new position and to PALFINGER Liftgates. 


In this new role, Gene will report directly to Hakan Peterson, President at PALFINGER Liftgates. "We look forward to leveraging Gene's experience and background as we continue developing liftgate sales in North America" explains Peterson, " This opportunity will permit Gene and his team to offer the best value solutions for our many customers."


With Gene on board as the Executive Vice President of Sales and Marketing, PALFINGER Liftgates is confident that fleet activities will be positively impacted, all while providing customers LIFETIME EXCELLENCE across product categories.


PALFINGER Liftgates entered the North American market under the Interlift brand in 1993, with operations in Cerritos, CA. Due to rapid growth and insight by management, PALFINGER Liftgates opened a distribution location in New Jersey to better serve the Eastern United States. Manufacturing facilities are located in Cerritos, CA and Council Bluffs, IA from which our products are marketed to distributors, fleets and end-users throughout North and Latin America. PALFINGER Liftgates has become a leading North American manufacturer of hydraulic liftgates.

About the PALFINGER North America Group:

The PALFINGER North America Group was formed following PALFINGER’s acquisitions of MBB Interlift, Omaha Standard Inc. Automated Waste Equipment and Equipment Technology LLC (ETI). These new partnerships give PALFINGER the additional product lines, multiple truck chassis pools and a distribution network that meets the demands of key industries throughout North and Latin America.

The PALFINGER North America Group features (6) manufacturing locations, (10) wholly owned distribution locations and a dedicated staff of more than 1,000 employees who service the North and Latin American market.

For more information about PALFINGER North America or the PALFINGER North America Group, visit our website at

For further information, please contact:

Brittany Alexander
Marketing - Public Relations Coordinator

7942 Dorchester Road | PO Box 846
Niagara Falls, ON | L2E 6V6 | Canada

T +1-905 374 3363 –279
TF +1-800 567 1554 –279
F +905 374 1203